Mobile phone is one of the great inventory innovations of mankind without which the world seems to be really hard these days. Since it has penetrated from every strata of the society, we need to understand the mobile focused marketing services of why and what makes it a focal point of business strategic planning.
Amongst all mobile marketing services, Bulk SMS adheres special attention of large to small scaled enterprises since has proved to be one of the effective marketing tools. This text feature is accessible to every mobile user irrespective of device type. The small portion of information delivered to user’s mobile phone shows phenomenal deliverability and visibility rates. Though mobile technology has advanced greatly with next generation solutions, still some good old technologies like BULK SMS SERVICE occupy a greater space.
Below illustrated advantages, explores why businesses should use Bulk SMS for effective communication:
Assured Delivery Updates:
Every information either promotional or transactional conveyed to customers cultivates an environment of professionalism and trust. This simple act of sending business updates explores high customer engagement rates perceiving the privileged customer experiences. Moreover, businesses are involved with multiple steps in completing a transaction. SMS Striker platform is customizable, integral and is flexible to set up and send automated SMS updates in no time.
A Company is a platform that updates OTP’s/Transactional Pins to millions of master and visa card users as soon as the banking cards gets swiped. It has integrated their application with SMS Striker’s powerful API suites to set up automated SMS to deliver status updates/transactional updates securely.
Feedback/Customer ratings:
Business happens with customer satisfaction. To find out the level of satisfaction, involves serious market research. Traditional feedback methods like forms, emails and others make customer restless with long questionnaires. Additionally, administering such type of questionnaire survey methodology to bulk population is a time consuming and tedious process. To have a word from the customer in the first place, SMS is the best tool. Feedback plays a pivot role in improving customer satisfaction and the immediate resolution for getting customer feedback is SMS.
Marketing Efficiency:
Bulk SMS opens multiple strategic possibilities. The SMS that are sent reaches the customers directly without getting mixed up in spam. There is at times where Bulk SMS shall annoy customers taking up their larger inbox space. But via careful segmentation, SMS is the best fit marketing tool that reaches customers with relevant information in a fraction. Bulk SMS is an instantaneous mechanism to reach the tech savvy and non-tech savvy individuals in the best way.
An Educational University, the Striker’s privileged customer uses Bulk SMS Service incorporated Short URL, redirecting the students to the website for course and curriculum details. To render easy enrollments, Bulk SMS incorporated with Long Code helped the college to inform candidates with the specific course admission details.
Reminders:
SMS shall be used as gentle reminders during a busy day to keep your customers informed of appointments, special events, due payments etc. Hospital, Care Service Providers and other hospitality groups can use SMS to send out updates, reports and reminders to large clientele in no time.
Many Hospitals integrated with Striker’s Bulk SMS Services to cater their services through automated reminders to remind patients about upcoming consultation, free medical camps, diagnostic services, loop clinical records and tests etc.
Downloads/App Installs:
To explain or to inform customers about the App installations, downloads, configure, upgrade or to use, SMS is a great tool to top-up the customer minds with such information.
SMS reminders shall be sent
- To a new user while subscribing for a specific service or application
- To users who have installed multiple apps
- To users who installed but fails to use or rarely use the app
- To users who have uninstalled or reinstalled the app
Such type of reminders and notifications shall play a major role in reducing the app un-installs.
SMS Service when bundled with the business marketing strategy can skim your business in the minds of customers for life.