Mobile marketing can be defined as Marketing which takes place via mobile devices which includes all types of phones, tablets and any type of personal digital assistant (PDAs). It may include promotions which are sent through SMS texts.
Text Marketing for Customer Engagement
Text Marketing is more effective than email marketing as it helps in increasing customer engagement which in turn helps to increase in leads. Undoubtedly, SMS marketing programs helps to increase your business in a short period of time.
Reachability – As the SMS is read within first four minutes of time it is one of the effective strategy in developing leads for your businesses. With SMS you can reach wide range of your customers. Furthermore with SMS, you can engage your subscribers with any deals, tips, offers, discounts. Polls and surveys.
Effective Promotional Plan
Bulk sms services which is a part of the Mobile marketing helps to reach your specific audience and helps to stay connected with your customers. Your have to focus mainly for opt-in customers. Keeping in view the target audience requirements in mind, you should send bulk sms. Asking for feedback or review from your customers with SMS will help to improve your leads..You can attract your customers through coupons codes and discounts.
Follow Up – Users who opt-in to receive sms are the keen customers who show interest to know about products and services from time to time. SMS marketing not only helps to generate new clients but also helps to bring sales from the old customers also, through effective follow up through SMS. Furthermore, SMS is immediate channel and it has a high reading rate of 97%.
Call to action
By optimizing content for small screens and keeping your message short you can well include call to action content that conveys the relevant information.
Helps to build strong customer relationship.
By sending greeting messages on important events, festivals through SMS helps to promote your business in the long run. With Bulk SMS marketing strategy, you can well generate leads for your business as SMS can be sent everywhere, where there is a phone and available on all types of phones.