We all are familiar with the word SMS (Short Message Service). These days it is used for transactional and promotional purposes more. To put it briefly, SMS is a method of broadcasting service where information is transmitted to many people at one go.
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In any service-oriented industry, feedback plays a key role in helping companies understand customers and serve them better. The data and the facts of feedback process give businesses a deep understanding of the customer’s world and their experiences. However, managing to get customer’s attention and making it easy for them to provide a feedback without investing much time is not easy.
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Reaching your customers regularly with short, crisp and meaningful messages is helpful in nurturing leads. You want to deliver promotional and informative messages on time with high deliverability rates. However, in the age of internet and smart phones when people have low attention span, how do you achieve your marketing goals?
SMS Marketing is a popular way to reach your targeted customers with short messages. Now that you know SMS service is important for staying in touch with your customers you have the difficult task of selecting a service provider, as the industry is flooded with options.
Catering to customer needs in food service industry is a challenging task. You have to find ways to provide high quality service, and then delight them to build a relationship and ultimately aim at generating returning customers. Exhibiting service consistency for every customer requires innovative marketing strategies and structured campaigns.
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Grabbing customer attention is a challenging task for every marketer. With enormous information delivered to your customer through multiple gadgets today, your clients have low attention span and it’s getting increasingly difficult to engage targeted audience. Though SMS marketing marks the footprints of Mobile Marketing strategies, to convey a meaningful message in the limited characters is no easy task. The challenge is everything needs to be conveyed in a shorter span at a limited space within a sharp notice.
