Reaching large number of customers with important messages at the same time is a challenge for businesses. Speed, efficiency and price play a huge role when it comes to choosing the best medium of marketing.
SMS Marketing is a preferred channel for businesses to get across to large masses at the same time. It is an efficient marketing tool and empowers businesses to reach existing customers, and make avenues to get potential prospects. To help you with a head start of SMS Marketing, here’s a quick list of Do’s and Don’ts.
Do’s of Bulk SMS Marketing:
Creative CTA’s:
Though SMS is limited to 160 characters, it’s enough to craft an efficient message to grab the attention of customers in the first place. The message rendered should convey the users clearly of what is expected to do next. Crisp information and clear Call to Action can travel a long way in making customers act accordingly.
KISS Format:
Make your SMS content in KISS format – keep it short and simple. A short, simple and crisp content hold attention of readers and delivers message to the point. SMS leverages 160 characters to use, but the thumb rule is to limit it to 100 characters. Each and every character used should convey the information and explain what they need to do after reading it.
Enable Integrations:
Use Bulk SMS as your communication strategy; integrate the application in marketing platforms for best results. Our platform is well versed and you are free to integrate any CRM tools, applications and software platforms with SMS API. A message is immediately shot after a payment, followed by an email, acknowledging their visit on website or privileging loyalty with a coupon or offer. The engaging way of communication will provide superior customer experience.
Brand your SMS:
Catchy and brand oriented SMS gets more attention. Though Sender ID is limited to 6 characters but choosing a sender name that reflects your brand name can nurture the essence of your brand and position it effectively.
Add a personal touch:
Always remember that a human will be reading your message. Customers don’t want to get approached by a brand, rather appreciate communication with real people. So, adding a personal touch with words like “Something for you, rewards exclusive offers for you” can pave way for an exceptional customer service. Make use of every character wisely.
Maintain perfect timings:
SMS is a point of use tool, so play your cards wisely.SMS message needs to be perfect for the customers to read and react. Sending a buffet dining offer during lunch hours works well for inviting customers to your place rather than in the late evenings or morning hours. So, guide your customers via text of how to act giving them time to react.
Empower an interaction:
Make your customers responsive, let them reach your website for more information. Tell them about your products, show them advantages, and visualize specifications by incorporating Short URL in SMS of website, audio, video, or image.
Don’ts of SMS Marketing
Avoid text speak and Spam:
Though SMS is character limited, it is not advisable to write message in textese. It does not seem professional and is not ideal for business communication. If your SMS is undecipherable then your marketing message can get ignored. Hence using a proper language is recommended. Similarly, don’t bombard your customers with too many SMS in a day. No one will encourage a marketing message late night or early morning hours. In such cases, your message gets marked as spam. So, it is essential that you manage the timing and frequency of SMS Marketing campaigns.
Transactional messages should not be late:
Transactional SMS is either sent to authorize a process or authenticate a transaction. In such a case, the SMS with OTPs, transactional pins, passwords has to reach the customer on-time to complete a transaction. Such messages should to be straight forward and devoid of marketing content.
Don’t send SMS without segmentation:
Mobile is the icon of privacy. So customers receiving messages unrelated to their preferences, shopping deals irrespective to their location can annoy them. Segmenting customers is the key of SMS Marketing. Sending relevant updates will lead to great results as SMS deliverability and open rates is close to 98%.
Don’t be Inconsistent:
SMS is a real time marketing tool. It reaches across larger groups with business updates in a fraction. Hence, it’s wise to be consistent in sending promotional offers, updates, alerts, notifications and security pins for best results.
Don’t forget to shorten URL:
SMS facilitates incorporating a URL to direct customer to your website, image, video, audio or attachment. A longer link will use a number of characters and might seem unprofessional.
SMS Striker Short URL service, features and specifications designed are result oriented. Additionally, shortening a URL requires an online and website presence. But we help you generate multiple Short URL’s from a single URL without the requirement of an online or website presence and shall integrate one URL with another via mapping.
SMS Marketing works as the point tool in communication business and updates your targeted audience in real time. It empowers your business communication fostering a strong relationship with the targeted groups. Hence rather than sending informative content, let customers not be given an idea of being spammed. Incorrect practices will ruin your marketing list. If you wish to enhance business communication and render superior customer experience you can get in touch with us at sales@smsstriker.in and start simplifying your communication in real-time.