This blog can be an eye opener if you are not using SMS marketing as a way to reach your customer. With mobile becoming a necessary gadget of every individual, businesses have adapted their marketing strategies to this new phenomenon. The hassle free nature of delivery, direct visibility, and its ability to generate leads makes Bulk SMS a must have tool for communication for every business.
Bulk SMS service is an effective marketing strategy that has helped large, small and local businesses greatly in reaching customers with ease. The main reason behind this is its reliability, fast and high deliverability. But the limitations imposed by TRAI on Transactional and Promotional SMS govern Bulk SMS Service Providers be in compliance. However, Bulk SMS is the most favorable SMS Marketing channel as recipients open SMS in the first few seconds of delivery. The potential ROI in SMS Marketing makes it an attractive communication tool.
Here are five ways SMS Marketing can help you grow your business.
Basics of SMS Marketing you should know:
Before getting started for reaching customers with text, it is essential to know the rules and regulations of TRAI you must follow. This is the foremost tip to grow business for all type of organizations. Bulk SMS Service can be categorized into Promotional and Transactional SMS. It is widely used by all types of industries like E-commerce, Banks, Education, Hospitals, Government Bodies and Offline Stores etc., for conveying promotional information, status updates and transactional passwords. SMS Striker, a leading Bulk SMS Service Provider offers endless possibilities and submissions that are customizable as per business requirements. Promotional Bulk SMS can be sent between 9 am to 9 pm and it is the most economic way of promoting service and products whereas, Transactional Bulk SMS can be sent round the clock instantly to large population.
Keep SMS down to 160 characters:
SMS symbolizes Short Message Service. You text should convey the meaning within 160 characters. If it exceeds above then the messages are re-stitched before reaching the user phones. Sometimes, this seamless action might not be occurring as network connections are not stringent at all times to merge and break messages. Either way, SMS essence is lost or the information that is to be conveyed loses its originality. For this, businesses can incorporate Short URL in SMS, a powerful tool with features and specifications for conveying prompt message in the form of Image Short URL, Web Short URL, Video Short URL and Audio Short URL. The combined effect of the different types of SMS can help you reach your customers effectively and take them closer to sales stage.
Time Scheduling for success shot:
A short SMS at the right time can work like wonder. Receiving an SMS at lunch time when a person is ought of ordering a meal is the perfect timing for restaurants or hotels to send SMS. This is the marketing strategy, as SMS is opened within few seconds of receiving but the lack of visual medium can sometimes lead to downfall of brand recall techniques. However, the goal of marketers should be reaching customers before they plan out of an order or purchase. So while restaurants may send out coupons during lunch or dinner time, resorts and e-commerce and offline stores can come up with holiday discounts on festive season and etc.
Exhibit a reachable number on all promotional materials:
Apart from all promotional methods of SMS marketing, Long code is efficient in conveying text based information with keywords requisitions in understanding the preferences and choices of customers. So showcasing a Long Code with opt-in keywords on all promotional materials like email, advertisements, media etc., is an effective way to pool out the recurrent buyers for the business. Add this feature to your existing marketing campaign and leave no opportunity to know your customer better every day.
Bulk SMS Reseller Service:
As a growing Enterpriser, you can become a Bulk SMS Service Provider in partnership with SMS Striker utilizing our White-label panel. A business can generate income by selling the Bulk SMS to their customers in their own price and business logo. Moreover, an organization can also aim for further assistance with striker for logo, brand name and contact details through White Label Reseller Panel.
Relevant message sent to the right customer at an appropriate time can take your marketing efforts to the next level. Before you get started, make sure that you take service from an authorized leading Bulk SMS Service Provider, well versed in providing all innovative services adhering to TRAI. SMS Striker has all the services your business needs to start the engine of staying in touch with your customers with messages.
We help companies in different sectors and businesses of small, medium and large sizes reach customers effectively. Dial +917097191919 or send an email at support@smsstriker, our representatives will be happy to help you begin your SMS Marketing campaign.